Europe’s Kidswear Waste Crisis
01/12/2026 12:45 AM • Epson has partnered with fashion designer Priya Ahluwalia to create Fashion Play, a doll-sized clothing collection made from textile waste using Epson's Dry Fibre Technology and digital textile printing. The collaboration aims to address Europe's children's clothing waste crisis, with research showing 812.6 million pieces of children's clothing are discarded annually. The initiative showcases how innovation can reduce water consumption by up to 97% and promote circular fashion practices.
SEKEY - Epson is positioned as an innovation leader addressing environmental challenges through its Dry Fibre Technology and Monna Lisa printer, which significantly reduce water consumption and textile waste. The collaboration with a renowned sustainable fashion designer enhances brand reputation and demonstrates commitment to circular economy solutions.