Jeffs’ Brands to Sell Approximately 7% of Fort Technology’s Outstanding Shares Reflecting up to CAD $20 million Valuation for Fort Technology
12/26/2025 07:42 AM • Jeffs' Brands announced the sale of 1,428,571 common shares of Fort Technology Inc. (approximately 7.4% of Fort's outstanding shares) to institutional investors for CAD $928,571, valuing Fort at CAD $12.5 million (up to CAD $20 million fully diluted). The transaction is part of Jeffs' Brands' strategic pivot from retail e-commerce to homeland security and advanced technologies. Following the sale, Jeffs' Brands will maintain majority control of Fort.
JFBR - The company is executing a strategic transition from e-commerce to homeland security with a partial divestment to raise liquidity. While the pivot shows strategic intent, the sale of assets and reliance on forward-looking statements about new markets present both opportunities and execution risks.
Investing.com • Timothy Fries