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News  ›  GlobeNewswire Inc.

Sink your Teeth into More Flavor, More Beef and More Value with Portillo's BIG Burger Bundle

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Not Specified
Sink your Teeth into More Flavor, More Beef and More Value with Portillo's BIG Burger Bundle

Portillo's is promoting its char-broiled burgers with a new BIG Burger Bundle deal priced at $9.99, featuring a 1/3-pound cheeseburger, fries, and a drink for a limited time. The promotion highlights the burger as an underrated menu item that offers 33% more per bite than typical quarter-pound burgers.

Insights
PTLO   positive

The company is launching a strategic promotional campaign to drive customer engagement and highlight an underutilized menu item. The value-focused bundle pricing and limited-time nature create urgency, which typically drives sales volume. The promotion demonstrates active marketing efforts to expand customer awareness of their burger offerings beyond their core Italian beef and hot dog products.