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News  ›  GlobeNewswire Inc.

EUROPAS AVFALLSKRISE FOR BARNEKLÆR

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Na
EUROPAS AVFALLSKRISE FOR BARNEKLÆR

Epson has partnered with fashion designer Priya Ahluwalia to create Fashion Play, a doll-sized fashion collection made from textile waste using Epson's dry fiber technology and Monna Lisa digital textile printer. The initiative highlights Europe's textile waste crisis, with research showing European children receive an average of 64 clothing items annually, resulting in 812.6 million discarded children's garments yearly. The dry fiber technology reduces water consumption by up to 97% compared to traditional textile dyeing processes.

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SEKEY   positive

Epson is positioned as an innovation leader addressing environmental challenges through breakthrough technologies (dry fiber technology and Monna Lisa printer). The company demonstrates corporate responsibility and sustainability commitment, which enhances brand reputation and opens new market opportunities in the growing sustainable fashion sector.