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UPDATE - Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic Option

GlobeNewswire Inc. • Jan 7, 2026 12:41pm (New York) •By Na

UPDATE - Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic Option

Modelo, the No. 1 beer brand in the U.S., has launched its first non-alcoholic offering: Modelo Chelada Limón y Sal Non-Alcoholic. The product features 60 calories per 12 oz. can and is now available in leading markets nationwide. The launch capitalizes on growing consumer demand for moderation and flavor, with the low and non-alcoholic chelada segment forecasted to expand 50% over the next 24 months.

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STZ positive

The company is expanding its non-alcoholic portfolio with a new product launch from its flagship Modelo brand, capitalizing on a forecasted 50% growth in the low and non-alcoholic chelada segment over 24 months. This demonstrates strategic positioning in the growing mindful drinking trend and leverages the brand's market leadership position.

Keywords

#non-alcoholic beer #product innovation #mindful drinking #Chelada #market expansion #consumer trends

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