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News  ›  GlobeNewswire Inc.

Rogers Launches The Great Canadian Jersey

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Rogers Communications Inc.
Rogers Launches The Great Canadian Jersey

Rogers launched The Great Canadian Jersey, a campaign inviting Canadians to donate old hockey jerseys that will be stitched together into patchwork jerseys designed by Cameron Lizotte and worn by top Canadian hockey players. The donation drive runs until January 15, 2026, with drop-off locations at Rogers stores across Canada. Donors are entered to win a VIP hockey road trip.

Insights
AI   neutral

Exploring sale after CEO resignation, suggesting potential organizational transition


RCI   positive

Rogers is launching an innovative brand campaign that strengthens emotional connection with Canadian consumers through sports and cultural heritage. The initiative demonstrates brand investment in community engagement and national pride, which enhances brand reputation and customer loyalty.