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News  ›  GlobeNewswire Inc.

Rogers lance l’initiative Un chandail, une nation

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Na
Rogers lance l’initiative Un chandail, une nation

Rogers has launched 'Un chandail, une nation' (One Jersey, One Nation), inviting Canadians to donate old hockey jerseys that will be repurposed into unique patchwork jerseys designed by former OHL player Cameron Lizotte. These jerseys will be worn by Canadian hockey stars like Connor McDavid and Marie-Philip Poulin as symbols of national pride. The collection runs until January 15, 2026, with donors eligible to win trips to NHL games.

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RCI   positive

Rogers is launching an innovative marketing campaign that strengthens brand connection with Canadian consumers through a culturally significant initiative centered on hockey. The campaign demonstrates creative engagement and community involvement, positioning Rogers as a culturally aware brand invested in Canadian heritage.