TendieTensor TendieTensor
You’re browsing as
Guest
Free Preview
Sign in/sign up to unlock all features.

News  ›  Benzinga

Sony Goes All-In On Snoopy, Scoops Up Control Of Peanuts Empire

Benzinga Logo Benzinga By Nabaparna Bhattacharya
Sony Goes All-In On Snoopy, Scoops Up Control Of Peanuts Empire

Sony Group has announced plans to acquire WildBrain's 41% stake in Peanuts Holdings for C$630 million ($457.40 million), increasing Sony's ownership to approximately 80% while the Schulz family retains 20%. The deal, subject to regulatory approval, positions Sony to leverage its global network to expand the iconic Peanuts franchise. Sony shares declined 1.43% following the announcement.

Insights
SONY   neutral

While the acquisition represents a strategic expansion of Sony's Peanuts portfolio and demonstrates confidence in the franchise's long-term value, the stock declined 1.43% on the announcement. The market's negative reaction suggests investors may view the C$630 million investment as costly or have concerns about execution, offsetting the positive strategic rationale.