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News  ›  GlobeNewswire Inc.

BrightEdge Data Showcases Why Google Still Wins The Holiday Shopping Journey

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Jim Yu
BrightEdge Data Showcases Why Google Still Wins The Holiday Shopping Journey

BrightEdge research shows Google AI is winning the holiday shopping search market by providing trusted, unbiased research guidance, while ChatGPT's transactional approach is less effective. Google maintains 90% of organic search traffic and is building consumer trust through AI-powered search results.

Insights
CSCO   neutral

Investors focused on guidance and potential growth in AI and cybersecurity business momentum


GOOG   positive

Maintains 90% search market share, provides trusted AI search results, focuses on helpful research-oriented content