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News  ›  GlobeNewswire Inc.

Pixalate Releases Q3 2025 Global Made for Advertising (MFA) Benchmarks Report for Mobile Apps

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Nina Talcott
Pixalate Releases Q3 2025 Global Made for Advertising (MFA) Benchmarks Report for Mobile Apps

Pixalate identified 1,508 mobile apps as likely Made for Advertising (MFA) in Q3 2025, an increase of 233 apps from Q2 2025. The majority of these apps were in the 'Games' category and had anonymous country registrations.

Insights
VYLD   positive

Mentioned as one of top 5 accounts increasing advertising spend with Lamar Advertising


GOOG   neutral

Play Store hosted 1,105 of the flagged MFA apps, indicating platform presence without direct negative implication