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News  ›  Benzinga

UK Watchdog Slams Nike For Misleading 'Sustainable' Claim In Online Ad

Benzinga Logo Benzinga By Nabaparna Bhattacharya
UK Watchdog Slams Nike For Misleading 'Sustainable' Claim In Online Ad

Nike faces regulatory scrutiny after UK's Advertising Standards Authority ruled that an online ad promoting 'sustainable materials' was misleading, highlighting growing concerns about environmental marketing claims in the fashion industry.

Insights
FITBI   positive

Will own approximately 73% of combined company after merger with Comerica


NKE   negative

The company was found to have made an ambiguous sustainability claim without providing clear evidence, resulting in an official ruling against their advertising practices and potential reputational damage