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News  ›  GlobeNewswire Inc.

New Data Show Tesla in Danger of Losing Its Way as European Consideration to Buy Chinese Cars Jumps 16% in 12 Months

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Mark Carpenter
New Data Show Tesla in Danger of Losing Its Way as European Consideration to Buy Chinese Cars Jumps 16% in 12 Months

Escalent's 2025 study reveals Tesla is losing brand appeal in Europe, with consumer sentiment turning negative, while Chinese automotive brands are gaining trust and consideration among new car buyers.

Insights
TSLA   negative

38% of buyers believe Tesla's novelty has worn off, brand perceived as mainstream, trailing competitors in design and emotional appeal