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News  ›  GlobeNewswire Inc.

De nouvelles données montrent que Tesla risque de perdre son cap, l’intérêt des Européens pour les voitures chinoises ayant bondi de 16 % en 12 mois

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Escalent
De nouvelles données montrent que Tesla risque de perdre son cap, l’intérêt des Européens pour les voitures chinoises ayant bondi de 16 % en 12 mois

A new study reveals Tesla is losing its innovative edge in the European electric vehicle market, with consumer perception declining while Chinese brands like BYD are rapidly gaining trust and market interest, increasing their potential market share from 31% to 47% in one year.

Insights
TSLA   negative

Losing consumer appeal, perceived as less innovative, no longer seen as a premium brand, with 38% of buyers believing its novelty has worn off