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News  ›  Benzinga

Black Friday's Biggest Winner? AI Shopping Tools Helped Blow Up Online Sales

Benzinga Logo Benzinga By Piero Cingari
Black Friday's Biggest Winner? AI Shopping Tools Helped Blow Up Online Sales

Black Friday e-commerce sales rose 9% year-over-year, driven by AI-powered shopping tools and competitive discounts, while physical store traffic continued to decline.

Insights
GSpA   positive

Expected recovery in dealmaking, global M&A activity increasing, valued at 14x 2026 earnings projections, and potential for growth in financial services


AMZN   positive

Well-positioned to capture market share through AI integration with Rufus, strong price comparability, and faster delivery speeds