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News  ›  Benzinga

Black Friday Online Spending Surges 9.4% As US Shoppers Shell Out $8.6 Billion: Adobe Analytics

Benzinga Logo Benzinga By Ananya Gairola
Black Friday Online Spending Surges 9.4% As US Shoppers Shell Out $8.6 Billion: Adobe Analytics

US online shoppers spent $8.6 billion on Black Friday, a 9.4% increase from last year, with Adobe Analytics projecting total holiday online sales could reach $11.9 billion. Mobile shopping and Buy Now, Pay Later options saw significant growth despite economic uncertainties.

Insights
ELV   neutral

Beat earnings estimates with 12% YOY operating revenue growth, but facing margin pressures and uncertain stock direction


ADBE   positive

Adobe Analytics reported strong online sales growth and positive projections for holiday shopping