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News  ›  GlobeNewswire Inc.

LatiNation Media Unveils New Hispanic Gen Z Study: “Culture Decoded: How Hispanic Gen Z Redefines Authentic Brand Engagement”

GlobeNewswire Inc. Logo GlobeNewswire Inc. By Latination Media And Thinknow
LatiNation Media Unveils New Hispanic Gen Z Study:  “Culture Decoded: How Hispanic Gen Z Redefines Authentic Brand Engagement”

A comprehensive study reveals that Hispanic Gen Z prioritizes authentic cultural representation over language in media and brand engagement, with 87% detecting inauthentic advertising and 59% rewarding brands that acknowledge their heritage.

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