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News  ›  The Motley Fool

e.l.f Beauty Shares Plunge. Should Investors Buy the Stock on the Dip or Stay Away?

The Motley Fool Logo The Motley Fool By Geoffrey Seiler
e.l.f Beauty Shares Plunge. Should Investors Buy the Stock on the Dip or Stay Away?

e.l.f. Beauty reported Q2 fiscal 2026 results with lower-than-expected guidance, experiencing revenue challenges due to tariffs and shipping adjustments. Despite short-term setbacks, the company maintains long-term growth potential, particularly with its Rhode acquisition.

Insights
ELF   neutral

Stock dropped 40% year-to-date, missed revenue expectations, but has strong long-term growth opportunities and trades at an attractive valuation